How to Send a Newsletter with Gmail
Newsletters build ongoing relationships with your audience. OutSends lets you create and send beautiful newsletters from your Gmail account, with templates, scheduling, and engagement tracking.
What you'll need
Before you start, make sure you have the following ready.
- An OutSends account
- A topic or niche you know well
- Time to write consistently (2-4 hours per issue)
Step-by-step guide
Follow these steps to complete the setup.
Choose your format
Decide on format: educational (tips & tutorials), curated (links & commentary), or hybrid (original + curated).
Select or create a template
Use one of OutSends newsletter templates or design your own. Keep it clean and mobile-friendly.
Write your content
Write a short personal note, 2-3 content sections, and a clear CTA. Aim for 300-500 words total.
Schedule recurring sends
Set a consistent schedule (weekly or bi-weekly). OutSends supports recurring campaign scheduling.
Monitor growth and engagement
Track open rates, new subscribers, and unsubscribes. Use insights to refine your content.
Tips for best results
Pro tips to get the most out of this setup.
- Consistency beats perfection — ship the newsletter every Tuesday at 10 AM
- Keep your template simple — heavy templates hurt deliverability
- Include a single primary CTA per newsletter issue
Frequently asked questions
How often should I send a newsletter?
Weekly is ideal for most niches. Bi-weekly works well. Monthly is too infrequent to build habit.
What is a good newsletter open rate?
20-40% is healthy. 40%+ is excellent for established newsletters with engaged audiences.
How do I grow my newsletter?
Create valuable content, promote on social media, collaborate on cross-promotions, and optimize your signup form.
Related guides
Explore more how-to guides for OutSends.
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