How to Segment Contact Lists
Segmentation is the key to relevant email marketing. OutSends lets you create dynamic segments based on contact properties, behavior, engagement history, and custom conditions.
What you'll need
Before you start, make sure you have the following ready.
- An OutSends account
- A contact list with at least 100 contacts
- Some contact data to segment on (location, industry, etc.)
Step-by-step guide
Follow these steps to complete the setup.
Open contact segments
Go to Contacts > Segments. Click "New Segment" to start building your audience.
Choose segment conditions
Add conditions like "Industry equals Tech", "Open rate above 30%", "Location contains France". Combine multiple conditions with AND/OR logic.
Preview your segment
OutSends shows the estimated number of contacts matching your conditions. Adjust as needed.
Save and name your segment
Give your segment a clear name like "Active Users - Tech Industry - France" for easy reuse.
Use in campaigns
When creating a campaign, select your saved segment as the recipient list instead of a static list.
Tips for best results
Pro tips to get the most out of this setup.
- Save your best segments as templates for reuse across campaigns
- Review segments monthly — contacts' data and behavior change over time
- Start with broad segments and narrow down based on campaign results
Frequently asked questions
How many segments can I create?
There's no limit. You can create as many segments as you need.
Do segments update automatically?
Yes, dynamic segments update in real time as contacts' data and behavior change.
Can I combine segments?
Yes, you can use AND/OR logic and nested conditions to create complex audience definitions.
Related guides
Explore more how-to guides for OutSends.
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