How to Build an Email List
Your email list is your most valuable marketing asset. OutSends provides tools to capture subscribers through customizable forms, landing pages, and lead magnets.
What you'll need
Before you start, make sure you have the following ready.
- An OutSends account
- A website or landing page
- A lead magnet or content offer
Step-by-step guide
Follow these steps to complete the setup.
Create a subscription form
Go to Contacts > Forms. Build a subscription form with your branding. Choose what fields to collect.
Embed on your website
Copy the embed code or use the direct link. Place it on your site's homepage, blog sidebar, or as a popup.
Create a lead magnet
Offer a free resource (ebook, checklist, template) in exchange for email signup. OutSends can deliver it automatically.
Set up welcome automation
Create an automated welcome email sequence for new subscribers. Send immediately after signup.
Track list growth
Monitor signup sources, conversion rates, and list growth over time in the OutSends dashboard.
Tips for best results
Pro tips to get the most out of this setup.
- Single-field forms (email only) convert 2-3x better than multi-field ones
- Double opt-in reduces list size by 30% but improves quality significantly
- Test different lead magnets — content offers can convert 10x differently
Frequently asked questions
What is the best way to grow my email list?
Content + lead magnet. Create valuable content, gate the best part behind an email signup.
Should I use single or double opt-in?
Single opt-in grows faster. Double opt-in has better quality and deliverability. Choose based on your goals.
How fast should I expect my list to grow?
A well-optimized signup form converts 2-5% of website visitors. 100 visitors/day = 60-150 new subscribers/month.
Related guides
Explore more how-to guides for OutSends.
Ready to get started?
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