Délivrabilité et Authentification

Comment Warm Up a New Domain

A new domain has no sending reputation. Warming up means gradually increasing email volume to build trust with ISPs like Gmail, Outlook, and Yahoo. OutSends automates this process.

Temps : 20 min
Niveau : Avancé
domain warm-up deliverability sender reputation dkim

Prérequis

Avant de commencer, assurez-vous d'avoir les éléments suivants.

  • A new domain configured with DKIM, SPF, and DMARC
  • An OutSends account
  • A small list of engaged contacts (50-100)

Guide étape par étape

Suivez ces étapes pour configurer votre envoi.

Authenticate your domain

Configure SPF, DKIM, and DMARC DNS records. OutSends provides the exact values for each record type.

Start with 10-20 emails/day

Send only to your most engaged contacts who are likely to open and reply. Avoid spam traps.

Increase volume gradually

Add 20-30% more emails every 2-3 days over a 4-week period. OutSends smart-warming handles this automatically.

Monitor deliverability metrics

Watch bounce rates, open rates, and spam complaints. If bounce rate exceeds 3%, pause and investigate.

Maintain consistent sending

Once warmed up, send regularly. Long pauses can degrade reputation and require re-warming.

Conseils pour de meilleurs résultats

Des astuces pour tirer le meilleur parti de cette configuration.

  • Ne jamais warm up on rented or purchased lists — only engaged contacts
  • Respond to replies within 24 hours to show positive engagement signals
  • Utilisez a dedicated subdomain (mail.yourdomain.com) to protect vos main domain

Questions fréquentes

Comment long Est-ce que domain warm-up take?

Typically 2-4 weeks depending on vos target volume.

Puis-je send normally during warm-up?

Non. Stick to the warm-up schedule strictly. Exceeding volume too early can damage reputation permanently.

What happens if je stop sending after warming up?

Reputation decays after 2-3 weeks of inactivity. Resume with reduced volume (50% of max) and rebuild.

Guides connexes

Explorez d'autres guides pratiques pour OutSends.

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