Comment Track Email Opens and Clicks
Tracking opens and clicks tells you who's engaging with your emails and what content resonates. OutSends provides real-time tracking with detailed per-recipient analytics.
Prérequis
Avant de commencer, assurez-vous d'avoir les éléments suivants.
- An OutSends account
- A campaign ready to send
- A custom tracking domain (recommended)
Guide étape par étape
Suivez ces étapes pour configurer votre envoi.
Enable tracking per campaign
When creating a campaign, toggle "Track Opens" and "Track Clicks" on. Both are on by default.
Set up a custom tracking domain
Configure a subdomain (e.g., track.yourdomain.com) for tracking links. This prevents link rewriting from hurting deliverability.
Launch your campaign
Send your campaign. OutSends automatically adds a tracking pixel for opens and rewrites links for click tracking.
View campaign report
Go to Statistics > [Campaign Name]. See open rate, click rate, and per-recipient engagement data.
Use real-time alerts
Set up webhooks or notifications for specific events — someone opens 5 times, clicks a specific link, etc.
Conseils pour de meilleurs résultats
Des astuces pour tirer le meilleur parti de cette configuration.
- Track clicks on vos most important links only (top 3-5) to Gardez emails clean
- Utilisez a custom tracking domain to avoid link-wrapping reputational damage
- Compare open rates across segments to refine vos targeting
Questions fréquentes
Est-ce que tracking affect deliverability?
Open tracking uses a 1x1 pixel that does Nont affect delivery. Click tracking rewrites links, which can be mitigated with a custom tracking domain.
Qu'est-ce que a good open rate?
20-30% is average for bulk email. 40%+ is excellent for targeted campaigns.
Puis-je disable tracking for specific links?
Oui, Vous pouvez mark specific links as "do Nont track" in the campaign editor.
Guides connexes
Explorez d'autres guides pratiques pour OutSends.
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