Comment Set Up Drip Campaigns
Drip campaigns are automated email sequences that "drip" messages to recipients over time. Unlike broadcast campaigns, drips are triggered by actions and spread across days or weeks.
Prérequis
Avant de commencer, assurez-vous d'avoir les éléments suivants.
- An OutSends account
- A trigger event (new subscriber, form submission, etc.)
- Content for 3-5 email drips
Guide étape par étape
Suivez ces étapes pour configurer votre envoi.
Choose your trigger
Drips start when something happens — a new contact is added, a form is submitted, or a tag is applied. Select your trigger in OutSends.
Design your drip flow
Plan the cadence: Day 1 (welcome), Day 3 (education), Day 7 (case study), Day 14 (offer).
Write each drip email
Create each email in the sequence. Each message should build on the previous one.
Set delays between drips
Configure the timing. Common patterns: 2-3 days for active engagement, 5-7 days for slower nurturing.
Activate and monitor
Launch your drip campaign. Track open rates per email and adjust content based on performance.
Conseils pour de meilleurs résultats
Des astuces pour tirer le meilleur parti de cette configuration.
- Gardez le first drip immediate — strike while interest is fresh
- Space education drips farther apart (3-5 days) than promotional ones
- Utilisez drip campaigns for onboarding — guide new users step by step
- PaUtilisez drips if le recipient becomes a paying customer or lead
Questions fréquentes
Qu'est-ce que the difference between a drip and a sequence?
Both are automated, but "drip" usually refers to time-based sending while "sequence" can include conditional branching.
Puis-je send drips to existing contacts?
Oui, apply a tag or segment to existing contacts to trigger the drip.
Comment many drips is too many?
More than 10 is usually excessive. 4-6 drips is ideal for most use cases.
Guides connexes
Explorez d'autres guides pratiques pour OutSends.
Prêt à commencer ?
Créez un espace de travail, connectez un expéditeur et lancez votre première campagne — gratuitement, sans carte bancaire.