Automatisation et Séquences

Comment Create Automated Campaign Workflows

Workflows automate the entire email process — from trigger to send to follow-up. OutSends workflow builder lets you design visual automation sequences without any coding.

Temps : 20 min
Niveau : Avancé
workflows automation triggers conditions

Prérequis

Avant de commencer, assurez-vous d'avoir les éléments suivants.

  • An OutSends account
  • A clear workflow goal
  • Triggers and conditions planned out

Guide étape par étape

Suivez ces étapes pour configurer votre envoi.

Define your trigger

Choose what starts the workflow: new contact added, tag applied, form submitted, date reached, or API webhook.

Add action steps

Actions include: send email, add tag, remove tag, add to segment, wait/delay, or send webhook.

Set conditions and branching

Add "if/else" conditions based on contact data or behavior. Route contacts down different paths.

Configure goal completion

Set a goal (e.g., "Booked a demo") that, when achieved, exits the contact from the workflow.

Test and activate

Run through the workflow with test contacts. Verify each path. Then activate for your audience.

Conseils pour de meilleurs résultats

Des astuces pour tirer le meilleur parti de cette configuration.

  • Commencez with a simple linear workflow and add branches only when needed
  • Set a maximum number of emails per week to avoid overwhelming contacts
  • Log workflow completions so you can measure end-to-end conversion

Questions fréquentes

Can workflows integrate with my CRM?

Oui, OutSends workflows support webhook actions and Zapier integration for CRM connectivity.

What happens if a workflow step fails?

OutSends retries failed steps automatically and logs errors for review.

Puis-je edit a running workflow?

Oui, changes apply to new contacts entering the workflow. Already-running contacts continue on the original path.

Guides connexes

Explorez d'autres guides pratiques pour OutSends.

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