Automatisation et Séquences

Comment Automate Email Follow-Ups

Manual follow-ups are time-consuming and easy to forget. OutSends lets you create automated follow-up sequences that trigger based on opens, clicks, replies, or time delays.

Temps : 15 min
Niveau : Intermédiaire
follow-ups automation sequences email outreach

Prérequis

Avant de commencer, assurez-vous d'avoir les éléments suivants.

  • An OutSends account
  • A draft campaign ready to send
  • A follow-up email template or idea

Guide étape par étape

Suivez ces étapes pour configurer votre envoi.

Create your initial email

Write your first email as usual. This is the email that triggers the follow-up sequence.

Add a follow-up step

In the campaign builder, click "Add Follow-Up". Choose the trigger (no open, no click, or time delay).

Set the delay

Choose how long to wait before sending the follow-up. Common delays: 2 days, 5 days, 7 days.

Write your follow-up email

Create a new version of your message. Reference the previous email and add value rather than repeating yourself.

Add more follow-ups (optional)

Add up to 5 follow-up steps. Each can have its own trigger and delay. OutSends stops when someone replies.

Conseils pour de meilleurs résultats

Des astuces pour tirer le meilleur parti de cette configuration.

  • 3-5 follow-ups is optimal. More than 5 can annoy recipients
  • Each follow-up should add value — a new case study, testimonial, or offer
  • Utilisez "skip if replied" to respect vos recipients' time

Questions fréquentes

What triggers a follow-up?

Common triggers: Non open after X days, Non click after X days, or a specific time delay regardless of action.

Puis-je have different follow-ups for opens vs. no-opens?

Oui, Vous pouvez branch vos sequence based on whether the recipient opened the previous email.

Est-ce que OutSends stop follow-ups if someone replies?

Oui, the "skip on reply" feature automatically stops sequences when a reply is detected.

Guides connexes

Explorez d'autres guides pratiques pour OutSends.

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