Track Unsubscribes
Respect your recipients' preferences and stay compliant. OutSends automatically includes unsubscribe links in every campaign and tracks unsubscribe rates.
How it works
Get started with track unsubscribes in a few simple steps.
Automatic unsubscribe link
OutSends automatically adds an unsubscribe link to every campaign email.
Recipient opts out
When a recipient clicks unsubscribe, they are immediately removed from future campaigns.
Unsubscribe tracked
The unsubscribe event is recorded in campaign analytics and contact history.
Review unsubscribes
View unsubscribe rates per campaign and per contact list in the analytics dashboard.
Why OutSends for track unsubscribes
Everything you need, integrated in one workspace.
- Stay compliant with anti-spam regulations like CAN-SPAM and GDPR
- Track unsubscribe rates to gauge content relevance
- Automatically suppress unsubscribed contacts from future sends
- Reduce spam complaints with visible unsubscribe options
Related features
Explore more capabilities that work alongside track unsubscribes.
Frequently asked questions
Does OutSends automatically include unsubscribe links?
Yes, every campaign email automatically includes a one-click unsubscribe link as required by law.
What happens when someone unsubscribes?
The contact is immediately suppressed from all future campaigns and sequences. You can reactivate them manually if needed.
Can I customize the unsubscribe page?
Yes, you can customize the unsubscribe confirmation page with your branding and preferences.
Ready to try track unsubscribes?
Create a workspace, connect a sender, and launch your first campaign \u2014 free, no credit card.