Template Variables & Personalization
Personalize every email with dynamic content. OutSends supports contact variables, custom fields, conditional content, and advanced personalization.
How it works
Get started with template variables personalization in a few simple steps.
Insert variables
Choose from available contact fields to insert as variables.
Preview personalization
Preview how emails look with real contact data substituted.
Add conditional content
Show or hide content blocks based on contact properties.
Test personalization
Send test emails with your data to verify personalization works.
Why OutSends for template variables personalization
Everything you need, integrated in one workspace.
- Personalize every email with contact data
- Conditional content adapts messaging per recipient
- Preview personalization before sending
- Works across all email templates and sequences
Related features
Explore more capabilities that work alongside template variables personalization.
Frequently asked questions
What variables can I use in templates?
All contact fields including name, email, company, custom fields, and system variables.
Can I use conditional logic in templates?
Yes, you can show or hide content blocks based on contact properties.
Does personalization affect deliverability?
No, personalization is handled server-side and does not affect spam scores.
Ready to try template variables personalization?
Create a workspace, connect a sender, and launch your first campaign \u2014 free, no credit card.