Send to Contact Segments
Target the right people with the right message by sending campaigns to specific contact segments. Segment your audience by tags, properties, engagement history, or custom fields.
How it works
Get started with send to contact segments in a few simple steps.
Create a segment
Define a segment using filters like tags, custom fields, list membership, or engagement history.
Build your campaign
Compose your email message and choose the segment as the recipient audience.
Review segment size
Check the estimated reach of your segment before sending to ensure targeting accuracy.
Launch targeted campaign
Send to your carefully defined segment and track engagement per segment in analytics.
Why OutSends for send to contact segments
Everything you need, integrated in one workspace.
- Send highly relevant messages to the right audience segments
- Combine multiple filters for precise targeting
- Avoid sending irrelevant emails that increase unsubscribes
- Compare campaign performance across different segments
Related features
Explore more capabilities that work alongside send to contact segments.
Frequently asked questions
Can I update a segment after a campaign starts?
Segments are evaluated at send time for each recipient. If you update the segment definition, remaining sends use the new criteria.
What happens if a segment is empty?
OutSends prevents you from launching campaigns targeting empty segments and shows a warning before sending.
Can I combine segments with AND or OR logic?
Yes, OutSends supports both AND and OR logic when combining segment filters for precise audience targeting.
Ready to try send to contact segments?
Create a workspace, connect a sender, and launch your first campaign \u2014 free, no credit card.