Multi-Variant Sequences
Test multiple variations within your sequences simultaneously. OutSends lets you create several versions of each step to continuously optimize performance.
How it works
Get started with multi variant sequences in a few simple steps.
Design variants
Create 2-5 variations of your sequence step with different content or approaches.
Set distribution
Choose how your audience is split across variants.
Launch sequence
All variants are sent simultaneously to their respective groups.
Compare results
Side-by-side comparison shows which variant performs best at each step.
Why OutSends for multi variant sequences
Everything you need, integrated in one workspace.
- Test multiple approaches simultaneously
- Find the winning content for each sequence step
- Continuous optimization across your outreach
- Data-driven decisions improve sequence performance
Related features
Explore more capabilities that work alongside multi variant sequences.
Frequently asked questions
How many variants can I test per sequence step?
You can test up to five variants per step.
Can different steps have different variants?
Yes, each step in the sequence can have its own set of variants for independent testing.
Does the winning variant automatically get used?
You can configure auto-apply for the winning variant or manually review results.
Ready to try multi variant sequences?
Create a workspace, connect a sender, and launch your first campaign \u2014 free, no credit card.