List Health Scoring
Know the quality of your email list at a glance. OutSends scores each contact based on engagement, recency, and deliverability factors.
How it works
Get started with list health scoring in a few simple steps.
View health scores
See health scores for your entire list or individual contacts.
Review risk factors
Understand what affects each contact's health score.
Clean your list
Use health scores to identify and remove inactive or risky contacts.
Track improvements
Monitor your overall list health score over time as you clean your list.
Why OutSends for list health scoring
Everything you need, integrated in one workspace.
- Know your list quality at a glance with actionable scores
- Identify inactive and risky contacts automatically
- Improve deliverability by cleaning your list
- Track list health trends over time
Related features
Explore more capabilities that work alongside list health scoring.
Frequently asked questions
How is the health score calculated?
Health scores are based on engagement rate, recency of activity, bounce history, and complaint data.
What is considered a bad health score?
Scores below 50 indicate low engagement and may hurt deliverability.
Can I automate actions based on health scores?
Yes, you can create automation rules based on health score thresholds.
Ready to try list health scoring?
Create a workspace, connect a sender, and launch your first campaign \u2014 free, no credit card.