Email Automation Conditions
Make your automation smarter with conditions. OutSends lets you add if-then logic so your emails adapt based on recipient data, behavior, and engagement.
How it works
Get started with email automation conditions in a few simple steps.
Choose data source
Select contact fields, tags, engagement data, or custom properties for your conditions.
Define condition
Set the comparison value and operator for your condition.
Set true/false paths
Define what happens when the condition is met or not met.
Test and activate
Test your conditions with sample contacts and activate the workflow.
Why OutSends for email automation conditions
Everything you need, integrated in one workspace.
- Condition-based automation adapts to each recipient
- Use contact data, tags, and behavior in conditions
- Create sophisticated if-then branching logic
- Ensure relevant messaging for every recipient
Related features
Explore more capabilities that work alongside email automation conditions.
Frequently asked questions
What data can I use in conditions?
You can use contact fields, tags, list membership, engagement data, custom fields, and event data.
Can I use multiple conditions together?
Yes, you can combine multiple conditions with AND and OR logic.
Can conditions check for time-based criteria?
Yes, you can use conditions based on dates, time since last engagement, and time since contact creation.
Ready to try email automation conditions?
Create a workspace, connect a sender, and launch your first campaign \u2014 free, no credit card.