Conditional Email Sequences
Build smart sequences that adapt to each recipient. OutSends conditional logic lets you branch sequences based on opens, clicks, replies, or other actions.
How it works
Get started with conditional email sequences in a few simple steps.
Define conditions
Choose conditions like opened email, clicked link, replied, or did not open.
Create branches
Build different email paths for recipients who meet or don't meet each condition.
Set fallback
Define default behavior for recipients who don't trigger any condition.
Launch adaptive sequence
Start the sequence and let OutSends route each recipient down the right path.
Why OutSends for conditional email sequences
Everything you need, integrated in one workspace.
- Sequences adapt automatically to recipient behavior
- Send more relevant follow-ups based on engagement
- Avoid sending irrelevant emails to disengaged contacts
- Higher conversion through personalized outreach flows
Related features
Explore more capabilities that work alongside conditional email sequences.
Frequently asked questions
What conditions can I use for branching?
Conditions include opened, clicked, replied, bounced, unsubscribed, or custom event triggers.
Can I create nested conditions?
Yes, you can create nested if-then logic for complex outreach workflows.
What happens if no condition is met?
Recipients who don't trigger any condition follow the default fallback path you define.
Ready to try conditional email sequences?
Create a workspace, connect a sender, and launch your first campaign \u2014 free, no credit card.