Campaign Variant Testing
Test different versions of your campaigns simultaneously to discover what drives the highest engagement. OutSends splits your audience automatically and reports which variant wins.
How it works
Get started with campaign variant testing in a few simple steps.
Create variants
Create two or more variants of your campaign with different subject lines, content, or CTAs.
Set split percentage
Choose how your audience is split between variants. A 50/50 split is typical for clean testing.
Launch the test
Send all variants simultaneously. OutSends tracks performance for each variant in real time.
Pick the winner
Review comparative analytics and declare a winner. Send the winning variant to the remaining audience if desired.
Why OutSends for campaign variant testing
Everything you need, integrated in one workspace.
- Data-driven decisions on subject lines, content, and CTAs
- Send winning variant to remaining audience automatically
- Side-by-side performance comparison in real time
- Improve open rates and click-through rates with continuous testing
Related features
Explore more capabilities that work alongside campaign variant testing.
Frequently asked questions
How many variants can I test at once?
You can test up to five variants simultaneously. Each variant needs a statistically meaningful sample size.
Does OutSends automatically determine the winner?
OutSends shows comparative stats for all variants and can auto-send the winning variant to the remaining audience based on your chosen metric.
What metrics can I test against?
You can test based on open rate, click-through rate, reply rate, or click-to-open rate. Choose the metric that matters most for your goal.
Ready to try campaign variant testing?
Create a workspace, connect a sender, and launch your first campaign \u2014 free, no credit card.