Automated Contact Segmentation
Keep your contact segments fresh automatically. OutSends updates segments in real time as contacts engage, ensuring your targeting is always accurate.
How it works
Get started with automated contact segmentation in a few simple steps.
Define segment rules
Set the criteria for your segment based on tags, fields, behavior, or engagement.
Enable auto-segmentation
Toggle automatic segment updates so contacts move in and out dynamically.
Monitor segment changes
Watch your segment size and composition change as contacts meet the criteria.
Use dynamic segments
Target your campaigns and sequences at automatically updated segments.
Why OutSends for automated contact segmentation
Everything you need, integrated in one workspace.
- Segments update automatically as contacts engage
- Always target the right audience without manual work
- Combine behavior and profile data for precise segments
- Improve campaign relevance and conversion rates
Related features
Explore more capabilities that work alongside automated contact segmentation.
Frequently asked questions
How often do automatic segments update?
Segments update in real time as contacts meet or stop meeting the criteria.
Can I combine manual and automatic segmentation?
Yes, you can create hybrid segments that use both manual tags and automatic criteria.
What data can I use for auto-segmentation?
You can use contact fields, tags, engagement data, campaign activity, and custom properties.
Ready to try automated contact segmentation?
Create a workspace, connect a sender, and launch your first campaign \u2014 free, no credit card.